There are more than 30 million small and medium-sized businesses in the United States today. To compete in a crowded market, it’s important to stay on top of, and take advantage of, the latest technology. The companies that do have a distinct advantage in a competitive marketplace.
Here are five tech trends that will be shaping the business world and could have a direct impact on your business in 2020 and beyond.
- Automation – Artificial intelligence (AI) and related technologies were once only available to large corporations. Today, AI advances have made automation viable for many small business functions including email, customer service, accounting and data entry. The growth of automation technology means more small businesses will be able to compete with their larger counterparts, and AI will create tremendous new business opportunities for them.
- Remote Work – With advances in mobile printing, remote network access and video conferencing, attitudes about remote work are changing. Studies have shown that employees who work from home are more productive thanks to time saved on not commuting and fewer distractions. Businesses can save on operational costs and workers can achieve a better work/life balance. Win, Win!
- Social Media Marketing – Social media has changed the way we communicate and market products and services. This trend will continue to grow in the coming years. As more business owners are becoming aware of the value of social media and social media influencers, it’s become the best way to get a real bang from your marketing buck!
- Customer Support – Consumers are increasingly turning to online customer support instead of picking up the phone. Real-time chat allows businesses to handle customer inquiries quickly and efficiently. The growth of AI has allowed businesses to automate their customer service, improving the customer experience.
As technology continues to evolve, staying on top of the latest trends can help you grow your business, expand your offerings, and provide customers with the level of customer service that can differentiate your business from the competition.