A good sales manager is always looking for ways to inspire their team and strengthen their skills. The key is keeping your meetings relevant and engaging.
Think about these statistics:
• 80% of meeting time could be eliminated with rules and a tight agenda
• 92% of meeting participants multi-task during the meeting
• Less than 37% of sales managers publish an agenda before a meeting
• 71% of all sales meeting are inefficient and unproductive
Here are five meeting ideas that are easy to execute, can close common skill gaps, and will work whether you’re meeting in person, or on Zoom!
- Reviewing Competitors: Sales Intelligence – Do you actively research the competition? Maybe you visit their website, but do you keep up to date with the current messaging, promotions, and packaging? Assign each rep a competitor and have them research and present their findings at the next sales meeting.
- Review Your Team’s LinkedIn Profile and Activity – Your customers are on LinkedIn and your team needs to be as well! Do a formal review of their LinkedIn profiles. Spring it on them, or let them know, but see if they’ve properly branded their profile and if they’re showcasing the company properly as well. Review their connections and the last 30 days of their postings.
- The Sales Demo Contest – Pick your most popular product or service and tell your reps they’ll be pitching it to you, as the customer, at the meeting. Watch closely. Set a time limit. Give everyone a chance. This is a great way for team members to share techniques.
- The Prospecting Meeting – Keep your team’s prospecting skills sharp. Create a buyer persona representative of your most popular customers. Ask each rep to craft a prospecting email and voicemail. In the meeting distribute the emails, and play the voicemails, then review them.
- Objections Training – Objections are a part of sales. Great reps know how to deal with them. Strengthen your team’s objection skills. Prepare a blank deck of cards by writing common objections on each. Have a team member pick a card and see how they respond!
Sales meetings are the perfect way to prepare your team to succeed. These five topics can keep your team engaged and learning during these uncertain times. Uncovering their strengths and weaknesses can help you identify the skills they’ll need to succeed.