Thanks to the Internet, today’s consumers are savvier than they have ever been. Did you know that 70 percent of consumers turn to search engines to research products or services before making a purchase decision? Therefore, if you’re not focused on search engine optimization, you could miss the boat completely with these prospective buyers.

Considering that the majority of today’s consumers are consulting search engines, most businesses aspire to be at the top of Google’s search results. While this is no easy task, an effective way to give your website’s search ranking a boost is to create a Google My Business page.

When you have a Google My Business page, critical information about your business such as your physical address, phone number, hours of operation, pictures of your business, and reviews will appear in search results. One of the biggest advantages to this is that it provides prospective customers with a snapshot of your business before they even visit your website.

Here are some additional ways that a Google My Business page is beneficial:

Boosts SEO

Creating a Google My Business page can be especially powerful in boosting your local search results. For the best results, be sure to include your physical address as distance is one of the factors that Google considers when serving up results.

Offers Credibility

By including photos of your business and your products on your Google My Business page, you’ll gain more credibility with your audience. Businesses that include photos on their Google My Business page earn 42 percent more requests for directions and 35 percent more website traffic than those that don’t.

Assists with Reputation Management

Customers have the option to leave feedback, make inquiries, and write reviews on a Google My Business page. Business owners can respond to these reviews promptly, therefore using a Google My Business page as a reputation management tool.

Offers Analytics to Track Success

Through a Google My Business page, you can track how customers searched and found your business, where your website traffic is coming from, and how many calls your business is receiving through your direct-listed phone number on Google.

Not only is it incredibly easy to create a Google My Business page, but it’s free as well! With search playing such a big role in the way that today’s consumers make purchase decisions, your business can’t afford to not have a Google My Business page.